Certified Google Ads Specialist

Google Ads can be a complex system to master, especially if you’re a busy business owner or marketer trying to achieve the maximum return on paid search. Make sure you understand all the facts before spending any money with Google Ads. If you would like to learn more about how Google Ads can help your business, contact us today to schedule a call with our digital marketing specialists!

So why would you need a Google Ads Management Agency or an Expert PPC Consultant if you can get your text ads showing at the top of search results? I said you could do it, not that you could do it well! Our goal, when creating advertising, should be to design a profitable marketing arm to your business. You are developing an online salesperson.

Like any employee, you need to manage its performance to get the best out of it. Fantastic results are hard work and require daily monitoring, understanding best practice for optimisation. You will need to stay on top of changes to search engine algorithms and paid advertising trends.

You or anybody without the help of Google Ads Management Agency can rank on the first page of Google's search results and even in the top position. Even with a small budget, reaching the top of the page can be easy. Unlike SEO, which can take months to see any return on your effort, you can get significant results in a matter of days. For small businesses, a simple and effective Google AdWords campaign is my number one recommendation.

Have you ever used Google to find information about a product or service? If you answered “yes,” then you’re not alone. In fact, most shoppers go online to find information, compare products/services, and read reviews before ever contacting a business.

Have you ever searched for products or services online from you smartphone? With over 160 Million smartphone owners in the U.S., little to no exposure on mobile devices can mean your business is losing out on potential customers. If people can’t find you online, it will be even harder to generate revenue.Google Ads provides a variety of benefits to advertisers and is just one of the many essential digital marketing techniques companies are using to maintain a competitive edge.

Usually when I hear this opinion of AdWords, the root cause is due to either running campaigns in house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency. Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms.

For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from $2 to $1 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed AdWords account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend. All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure.

Google Ads or Adwords is a powerful online advertising platform developed that allows businesses to create and display ads on the Google search engine and its advertising network. It’s the single most powerful and useful advertising platform in the world.

Google Ads can appear any time users enter specific keywords into the search engine related to your business or services. It can also push ads to the Google Display Network, a mechanism whereby ads can follow users around to advertising space available on other websites. Google Ads operates on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads.

Google Ads is so useful because it offers various ad formats to cater to different business goals and audiences. There are several types of Google Ads including:

• Search Ads: Simple text ads that appear on Google's search engine results pages (SERPs) when users start a search.
• Display Ads: Visually engaging ads, (images and videos) displayed on websites within the Google Display Network.
• Video Ads: Video Ads are shown on YouTube and other partner sites, giving audiences a more engaging experience via video.
• Shopping Ads: Ideal for e-commerce businesses, Shopping Ads showcase product images, prices, and details directly within the search results.

The cost of Google Ads varies widely based on a range of factors, including:

• The industry where the ads are running
• Competition for keywords in that industry
• The quality of your ads compared to competitors
• The location where the ads are running

Yikes! Marketing can help you determine the perfect budget and bid amount for what you want to achieve. We’ll take a look at your business goals and map out a strategy to give you the best possible return on investment.

Google Ad bidding operates like other kinds of bidding systems. Advertisers compete and bid for ad placements to ensure their ads are being seen by people who are using keywords related to their services. 

Google Ads specialists set a maximum bid, which indicates the highest amount they’re willing to pay. The actual bid is often lower than the maximum bid. This all depends on the Quality Score, a combination of:

• Ad relevance - how well the ad meets the needs of the user
• Click-through rate -  how often an ad was clicked divided by how many times the ad was viewed
• Landing page experience - how well-optimised a landing page is for the end user

Higher Quality Scores can lead to lower costs per click and better ad placements. At Yikes!, we’ll work hard to get you the best possible Quality Score.

Absolutely! Google Ads is one of the most effective tools available to businesses with a digital presence that want to generate more leads. By strategically targeting keywords relevant to your business, your ads appear in search results when potential customers are actively looking for products or services you offer. 

The platform's precision targeting options also enable you to reach specific audiences, increasing the likelihood of attracting leads interested in your offerings.

We employ a comprehensive approach to measure and optimise Google Ads performance. We analyse key metrics, including:

• Click through rates
• Quality Scores
• Ad copy
• Traffic
• Bounce rates
• Customer retention

Our team utilises advanced tracking tools to monitor user interactions, attributing leads and conversions to specific ads and keywords. Regular performance reports and transparent communication ensure our clients have a clear understanding of their campaign's success and areas for improvement.

We also assess the most important metric of all - return on investment. ROI gives us the best idea of how your campaign is performing versus your benchmarks and the results of your competitors. Together, we will decide what will be the most applicable metrics for tracking your campaign's success.

Yes, definitely! Google Ads is a game-changer for e-commerce businesses. With features like Shopping Ads, businesses can showcase their products directly in search results, making it easy for potential customers to discover and purchase items. 

The platform's targeting capabilities also allow e-commerce businesses to reach shoppers who are actively searching for products, maximising the chances of converting clicks into sales.

While you can't prevent competitors from seeing your ads, you can take measures to minimise invalid clicks. Google Ads provides options to set up IP exclusions, preventing specific IP addresses (including those of your competitors) from triggering your ads.

Letting Yikes! Marketing handle your Google Ads campaigns offers plenty of advantages beyond excellent campaign performance:

• Expertise: We can deliver in-depth knowledge of Google Ads best practices to your campaigns.
• Strategic planning: We can create targeted campaigns tailored to your business goals, maximising the impact of your advertising budget.
• Continuous optimisation: We’ll undertake regular monitoring and make adjustments to improve performance and adapt to market changes.
• Cost efficiency: We can optimise ad spend, focusing on high-performing keywords and strategies to achieve the best possible return on investment.