Easy Ways To Get More Google Reviews

Let’s face it: when was the last time you made a purchase, booked a service, or picked a restaurant without checking the reviews? Google reviews are the lifeblood of a business's online reputation. They’re like a digital word-of-mouth referral—only they hang around for everyone to see.

If you’ve been wondering how to get more Google reviews, you’re not alone. But here’s the thing: it’s not about gaming the system or offering sneaky bribes. Building your reputation means earning genuine, ethical reviews from happy customers. 

Not only does this keep you in line with Google’s guidelines but it delivers feedback that is meaningful, lasting, and actionable.

Yikes! Marketing is here to help you dive into some straightforward, ethical strategies that will have your customers singing your praises on Google in no time. For more tips on growing a positive digital footprint, get in touch with us.

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Why are Google reviews so important?

Before we get to the how, let’s talk about the why. Google reviews do more than just pad your ego—they’re crucial for:

• Local SEO: The more reviews (and positive ratings) you have, the better your business appears in local search results.
• Building trust: 88% of consumers trust online reviews as much as personal recommendations.
• Standing out from competitors: In a sea of options, a strong review profile gives your business the edge.

What’s the takeaway from this? Simply put, more quality reviews mean more clicks, customers, and conversions.

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The Golden Rule: follow Google’s guidelines

Before you dive headfirst into review-collecting mode, let’s get one thing clear: Google has strict guidelines about reviews, and breaking the rules can land you in hot water. Here’s what you need to know:

• No fake reviews: Don’t write your own reviews or pay someone to do it. Google’s algorithm is smart enough to sniff out shady behaviour, and you could end up with a penalty.
• No pressure: Asking for reviews is fine, but pestering or badgering people isn’t. Keep it polite and professional.
• No incentives: Offering discounts, freebies, or rewards in exchange for reviews is a big no-no. Reviews need to be voluntary and authentic.

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Keep things above board, and you’ll build a reputation that lasts. If you need a hand to understand these guidelines, contact the team at Yikes! Marketing. We have decades of experience working with the world’s biggest search engine and advertising network.

1. Make it easy for customers to leave a review

People are busy. Even your most loyal customers won’t go out of their way to leave a review unless you make it quick and painless. Here’s how:

• Use Google’s free tool to generate a custom link that takes customers straight to your review page. Share it via email, SMS, or even on your receipts.
• Print a QR code on your business cards, menus, or in-store signage. Customers can scan it with their phone and leave a review in seconds.
• Include a prominent “Leave Us a Review” button on your homepage or contact page, linking directly to your Google profile.

2. Ask for reviews (the right way)

This might sound obvious, but many businesses miss out on reviews simply because they don’t ask! But timing and tone are everything. Here are some pointers:

• Did a customer just thank you for excellent service? That’s your cue to strike while the iron is hot and politely ask them to leave a review.
• Avoid generic, robotic requests. Instead, say something like, “We’d love to hear your feedback—it helps us improve and also lets others know what to expect.”
• Make sure everyone on your team knows how to encourage reviews without being pushy.

3. Leverage your follow-ups

The transaction might be over, but your relationship with the customer doesn’t have to be. A simple follow-up can work wonders in securing reviews.

• A personalised thank-you note shows you value their business and subtly reminds them to leave a review.
• Add a short, friendly note to your invoices or receipts. For example: “Thanks for supporting our business! We’d love to hear your thoughts—leave us a review at [link].”
• Platforms like Mailchimp or HubSpot can help you send review requests as part of your post-sale follow-up process.

4. Make it part of your in-store experience

If you have a physical location, use it to your advantage. Subtle prompts can encourage customers to leave a review before they even walk out the door.

• Display signs near the checkout or waiting area with a QR code and a simple message like, “Enjoying your experience? Let us know on Google!”
• Your staff can politely mention it during their interactions with customers—just make sure it doesn’t feel forced.
• Set up a tablet or kiosk where customers can leave a review on the spot.

5. Respond to your reviews (good and bad)

People are more likely to leave a review when they see businesses actively engage with their feedback. Responding to reviews not only boosts your credibility but shows you genuinely care about your customers’ experiences.

• A simple “Thanks for your kind words! We’re so glad you enjoyed [product/service]” goes a long way.
• When facing negative reviews, stay calm, apologise if needed, and offer a solution. Potential customers will appreciate your professionalism.

6. Share reviews to inspire others

When customers see glowing reviews from their peers, they’re more likely to leave their own. Here’s how you can spread the love:

• Post reviews on social media: Share snippets of your best reviews with a thank-you note.
• Create a testimonial page: Feature standout reviews on your website.
• Use them in marketing materials: Highlight real customer feedback in brochures, ads, or email campaigns.

7. Nurture long-term relationships

Gaining reviews isn’t just about the first transaction—it’s about building loyalty. When you prioritise exceptional customer experiences, positive reviews become a natural byproduct.

• Go above and beyond to exceed expectations. People are more inclined to leave a review when they’re genuinely impressed.
• Keep customers engaged through newsletters, social media, or exclusive offers (that don’t hinge on reviews).

Want to incentivise? Tread carefully.

Let’s clear this up: offering direct incentives for reviews is against Google’s rules. However, there are ethical ways to encourage feedback without crossing the line:

• Create a giveaway: Instead of rewarding individual reviews, hold a random prize draw for all customers (whether they leave a review or not).
• Host events: Invite customers to special events and subtly encourage them to share their experiences online.
• Showcase reviews: Publicly celebrate customers who leave reviews (with their permission, of course).

8. Embrace the process

Getting more Google reviews isn’t a one-and-done deal. It’s an ongoing effort that ties into your broader customer experience strategy. Stay consistent, and engage authentically, and the reviews will come naturally.

It’s not about collecting as many reviews as possible—it’s about earning the right ones.

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Ready to level up your review game?

At Yikes! Marketing, we’re all about helping businesses shine online, and that includes building a stellar reputation with ethical, genuine Google reviews. Ready to boost your online presence and attract the right kind of attention?

Let’s talk about a strategy that works for your business. Reach out to our team today!

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