ad spend managed
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years of operations
Steele and Joel were just two ordinary men before they met. Steele, a former Army officer - with Joel being the founder of his own events company at 16. Steele founded Yikes in 2016 after spotting a gap in the market - a need for passionate, honest Google Ads freelancers who delivered exceptional results.
Fast forward a decade, and in 2022, Joel and Steele crossed paths through what can only be described as the string theory. A meeting that led to the best work of their careers. They’d both worked alongside hundreds of marketing operators over the years, but none mirrored quite like their shared obsession over client satisfaction - and a love for doing things their own way.
Over the next three years, Steele and Joel went on to deliver Meta & Google ads campaigns for some of Australia’s most recognised brands. Industry leaders such as Jim’s Group, Stone Real Estate, and Crown Money became trusted yikes partners - dominating both local and national markets at scale with their unique & powerful advertising messages.
That momentum laid the foundation for what would become SPACES: The y!kes operating system built for ambitious 8 & 9 figure sales teams entering their next stage of growth. The efficiency & effectiveness in which strategy, campaigns and results are produced is at the forefront of who we are.
Compiling over 9 years of advertising data and $500M in ad spend, yikes has invented an advertising system that makes the complex, simple.
SPACES brings the strategy, creative, technology and intelligence behind high-performing growth into one place. It gives founders and teams the tools, insight and hands-on access to move with clarity, make better decisions and build momentum that lasts.
