Become more.

$294M

ad spend managed

4 year

avg partnerships

380+

industry partners

10+

years of experience

founded in 2016

Steele and Joel were just two ordinary men before they met. Steele, a former Army officer - with Joel being the founder of his own events company at 16. Steele founded Yikes in 2016 after spotting a gap in the market - a need for passionate, honest Google Ads freelancers who delivered exceptional results.

Fast forward a decade, and in 2022, Joel and Steele crossed paths through what can only be described as the string theory. A meeting that led to the best work of their careers. They’d both worked alongside hundreds of marketing operators over the years, but none mirrored quite like their shared obsession over client satisfaction - and a love for doing things their own way.

amongst our clients

Impact.

Over the next three years, Steele and Joel went on to deliver Meta & Google ads campaigns for some of Australia’s most recognised brands. Industry leaders such as Jim’s Group, Stone Real Estate, and Rivkin became trusted yikes partners - dominating both local and national markets at scale with their unique & powerful advertising messages.

That momentum laid the foundation for what would become the Yikes operating system - a critical process where clients work directly with Steele, Joel and expert operators to strategise, align, and execute at speed.The efficiency in which tasks, campaigns and results are produced is at the forefront of who we are.

SPACES.

The next major project for yikes.Compiling over 7 years of advertising data and $300M in ad spend, yikes will invent an advertising system that makes the complex, simple.

It will shape the way founders and teams interact with their marketing outputs. Allowing these brands inside, hands-on access to industry secrets, valuable resources and leading connections to 10x their business.

An ode to value.

Disruption.

Transparency.

Tenacity

Influence

Creativity.

"We’ve been working with the team at yikes for years and continue to be impressed. Steele and Joel have brought sharp thinking, clear direction, and a strong creative perspective to the table. Communication has been easy and collaborative - we’re looking forward to what’s ahead."

Arslan Pekgozlu

Rivkin Wealth
We’ve been with yikes since the start of our journey. Steele, Joel and the team have completely transformed our brand. We've averaged consistent 10 ROAS months for over a year now. They know exactly when to leverage our industry expertise to combine creative strategy & development for us. We’ve grown from 2 founders to a team of passionate guides, holding market share in the Snowy Mountains for our trips.

Tom Bartlett & Maddie Wait

Founders - The Adventure Gene
We’ve worked with countless agencies over the years, and yikes is honestly in a league of its own. Joel and Steele are just plain and simply different. They genuinely understand what it takes to grow a brand. They’ve helped us with everything from running ads and refining our brand strategy to organising content shoots.

Oscar Langoulant

Founder - JoDope
Yikes have been fantastic to deal with. The professionalism and feedback has been valuable to growing our firm’s clientele. They took the time to understand my business and objectives to achieve our goals of generating quality, long-term clients.

Patrick Sindas

Director - Wealth8

Frequently asked questions.

Have any other questions?
Reach out to Steele & Joel, our paid advertising architects for clarity on your current situation. Contact us.

How do you handle communication during a project?

We maintain clear, consistent communication via email and collaborative tools. Weekly updates and milestone check-ins are part of our process.

Is SEO included in your services?

Basic SEO best practices are included in all our builds. We also offer more advanced SEO services on request.

What platforms do you specialize in?

We specialize in Webflow, but also have experience with Figma, Notion, Zapier, and related integrations.

Do you provide ongoing support or maintenance?

Yes, we offer optional ongoing support and maintenance plans tailored to your needs after project completion.

Do you work with international clients?

Yes, we work with clients from around the world and are experienced in managing projects across multiple time zones.

Can I request revisions after delivery?

Yes, we include a revision window in every project to ensure you're fully happy with the final result.

How do we get started with a project?

We start with a discovery call to understand your needs, followed by a proposal and timeline. Once agreed, we move into design and development.

What is your pricing model?

Our pricing is based on project scope and complexity. We provide upfront quotes after discussing your specific requirements.

How long does a typical project take?

A typical project can take anywhere from 2 to 6 weeks depending on its complexity, scope, and client responsiveness.

What services do you offer?

We offer end-to-end web design and development services, including branding, UI/UX design, Webflow development, and performance optimization.

What companies do you work with?

Great question. Honestly, the hybrid model between the two is actually the sweet spot. When companies can justify hiring a marketing manager, we find working together with someone who understands the market & the product is super helpful. For other businesses who can not afford $70000-$80000 annual payroll, having a marketing partner at a fraction of the cost who is an expert in one chosen field is key.  For over 8 years, we've prided ourselves on our personalisation and connection to our clients, ensuring one person managers the entire.

How much should I spend on Facebook Ads

Great question. Honestly, the hybrid model between the two is actually the sweet spot. When companies can justify hiring a marketing manager, we find working together with someone who understands the market & the product is super helpful. For other businesses who can not afford $70000-$80000 annual payroll, having a marketing partner at a fraction of the cost who is an expert in one chosen field is key.  For over 8 years, we've prided ourselves on our personalisation and connection to our clients, ensuring one person managers the entire.

Define. Design. Accelerate.