A Facebook ads partner blending media buying, design, and strategy to accelerate growth.

Meta ads.

$122M

Meta ad spend managed

7 years

experience delivering global projects

180+

Industry partnerships

Be unignorable.

Grow your business, attract better buyers and sell through any month with yikes. Our veteran team work beside you to build full-funnel advertising systems to consistently generate new, and retain loyal customers for life.

        As we progress, you’ll take full command of your economics, gaining transparent insight into every dollar spent and complete clarity on your profitability throughout your growth.

        Backed by $200M in spend, our 6-pillar SPACES model blends Meta ads strategy and strategic messaging to build companies that stand the test of time.

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amongst our clients

The yikes suite.

Static ads

Increase ROAS, lower your CAC, and build brand recognition through bold static design. We design creative visuals for products, offers, and themes on Meta that get remembered. Each creative cycle delivers 30-50 static ads aligned to your brand identity, driving profitable results by keeping campaigns consistent, distinctive, and memorable.

Video ads

Our video ads bring your brand to life. We script founder-led stories, brief UGC content, and develop authentic educational video ads built to convert.

From market updates to promotional offers, every video should spark emotion and clearly communicate who you are and what you stand for. The result? Lower CPCs, lower CPMs, and more cold traffic turning into loyal, trusted customers.

Lead ads

Lead ads leverage your attention into paying clients. We craft compelling offers for your business and design ad creatives that capture high-quality leads.

Whether ecommerce or B2B, each creative cycle consists of groundbreaking ways to generate leads for your business to grow your list and convert.

DPA catalogue ads

Where the money is made in ecommerce. DPA catalogue ads sync your product feed with Meta to dynamically retarget shoppers with items they’ve already viewed or shown interest in.

By automating at scale, these ads consistently recover abandoned carts, increase AOV, and keep your brand top-of-mind throughout the buying journey.

An ode to value.

Disruption.

Transparency.

Tenacity

Influence

Creativity.

"We’ve been working with the team at yikes for years and continue to be impressed. Steele and Joel have brought sharp thinking, clear direction, and a strong creative perspective to the table. Communication has been easy and collaborative - we’re looking forward to what’s ahead."

Arslan Pekgozlu

Rivkin Wealth
We’ve been with yikes since the start of our journey. Steele, Joel and the team have completely transformed our brand. We've averaged consistent 10 ROAS months for over a year now. They know exactly when to leverage our industry expertise to combine creative strategy & development for us. We’ve grown from 2 founders to a team of passionate guides, holding market share in the Snowy Mountains for our trips.

Tom Bartlett & Maddie Wait

Founders - The Adventure Gene
We’ve worked with countless agencies over the years, and yikes is honestly in a league of its own. Joel and Steele are just plain and simply different. They genuinely understand what it takes to grow a brand. They’ve helped us with everything from running ads and refining our brand strategy to organising content shoots.

Oscar Langoulant

Founder - JoDope
Yikes have been fantastic to deal with. The professionalism and feedback has been valuable to growing our firm’s clientele. They took the time to understand my business and objectives to achieve our goals of generating quality, long-term clients.

Patrick Sindas

Director - Wealth8

Experience matters.

     Over the past 7 years, the brands we've represented are in every home across the nation, because we operate as long-term strategic partners, not vendors.

     We've distilled insights from 3,000,000+ products sold and $425M in lead revenue into a simple, 6 pillar strategy we call SPACES.

     We tailor our Meta ads SPACES strategy to each of our client partnerships, ensuring the 6 key drivers of any brands success online are aligned, optimised and completely tailored to your business.

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Frequently asked questions.

Have any other questions?
Reach out to Steele & Joel, our paid advertising architects for clarity on your current situation. Contact us.

Can you run Meta ads without an existing audience?

Yes. You can use interest-based targeting or create lookalike audiences based on similar behaviors to your ideal customer.

How long does it take to see results from Meta ads?

Some ads show results in days, but proper testing and optimization can take a few weeks to stabilize performance.

Do I need a Facebook Pixel for Meta ads?

Yes — the Facebook Pixel helps you track conversions, build remarketing audiences, and improve optimization.

What types of creatives perform best?

Short videos, UGC-style content, testimonials, and clean product visuals usually perform well — test variations regularly.

How much should I spend on Facebook and Instagram ads?

Budgets vary, but starting with $10–$50/day is common for testing. From there, scale based on performance and goals.

How often should I update my ad creatives?

It’s best to refresh creatives every 2–4 weeks to avoid ad fatigue and keep performance high.

What’s a good ROAS for Meta ads?

A 3–5x ROAS is considered healthy, but benchmarks can vary by industry, offer, and audience size.

How do I target the right audience on Meta?

Meta allows detailed targeting by interests, behavior, location, age, and even custom/lookalike audiences from your website or customer lists.

Can Meta ads work for small businesses?

Yes, Meta ads are ideal for small businesses due to their cost efficiency, audience precision, and scalability.

How do I measure Meta ad performance?

Use metrics like click-through rate (CTR), cost per result, ROAS, and conversion events to gauge ad effectiveness.

What’s the difference between Boosting and Ads Manager?

Boosting is simpler but limited. Ads Manager gives you full control over targeting, placements, budgets, and performance tracking.

What is Meta advertising?

Meta advertising refers to paid ads shown on Facebook, Instagram, Messenger, and the Audience Network — all managed via Meta Ads Manager.

Be fascinating.
Be the one they choose.