Paid Ads.

$350M

Google ad spend managed

270+

Industry partners

10+ yrs

Hands on experience

Strategic advantage.

Anyone can buy ads. Very few have built a repeatable system over 10 years to aquire, attract and retain customers for life.

      We’ve built an engine for consistent, profitable growth. It's how our partners expand from quiet folks to undisputed market leaders that competitors can’t touch.

     Backed by $400M in spend, our 6-pillar SPACES model blends Google ads strategy and strategic messaging to build companies that stand the test of time.

amongst our clients

The yikes suite.

Search ads

Search ads capture people at the exact moment they’re looking for our solution. We focus on high-intent, conversion-ready keywords, with ad and landing copy that align seamlessly to the user’s experience. The data then feeds back into your wider marketing ecosystem, shaping how people already know and think about us.

Display ads

Display ads keep your brand and offers front of mind. Our system runs bold, creative placements that build awareness while reinforcing your key offers. Designed to spark attention, they remind prospects who we are and drive action - strategically placed on the websites your audience already visits and trusts to build that relationship and bridge the gap.

PMAX

YouTube ads capture attention where people are learning, laughing, and being entertained. We create engaging video ads that educate, inspire, and connect with intent-driven audiences. We place your brand directly inside the content they already choose to watch. From short-form reels to long-form videos, we can target specific YouTube channels and content themes to reach the right people in the right moments.

Shopping

Shopping ads put your products front and centre when people are ready to buy.We optimise product feeds and creative so your items appear at the top of search results, complete with images, pricing, and offers. This ensures your brand is visible at the most critical stage - when intent is highest and purchase decisions are being made.

Experience matters.

Our team’s depth of experience is what sets us apart. We’ve managed communications at a global scale, advised major brands in complex markets - and have a proven track record of scaling businesses through the Google platform alone.

      The brands we represent are in homes everywhere across the nation, because we operate as long-term strategic partners, not vendors.

     Our commitment to continuous improvement ensures your advantage is never compromised. Work with Australia’s finest Google Ads partner to lead your market.

Speak with Steele

An ode to value.

Disruption.

Transparency.

Tenacity

Influence

Creativity.

"We’ve been working with the team at yikes for years and continue to be impressed. Steele and Joel have brought sharp thinking, clear direction, and a strong creative perspective to the table. Communication has been easy and collaborative - we’re looking forward to what’s ahead."

Arslan Pekgozlu

Rivkin Wealth
We’ve been with yikes since the start of our journey. Steele, Joel and the team have completely transformed our brand. We've averaged consistent 10 ROAS months for over a year now. They know exactly when to leverage our industry expertise to combine creative strategy & development for us. We’ve grown from 2 founders to a team of passionate guides, holding market share in the Snowy Mountains for our trips.

Tom Bartlett & Maddie Wait

Founders - The Adventure Gene
We’ve worked with countless agencies over the years, and yikes is honestly in a league of its own. Joel and Steele are just plain and simply different. They genuinely understand what it takes to grow a brand. They’ve helped us with everything from running ads and refining our brand strategy to organising content shoots.

Oscar Langoulant

Founder - JoDope
Yikes have been fantastic to deal with. The professionalism and feedback has been valuable to growing our firm’s clientele. They took the time to understand my business and objectives to achieve our goals of generating quality, long-term clients.

Patrick Sindas

Director - Wealth8

Frequently asked questions.

Have any other questions?
Reach out to Steele & Joel, our paid advertising architects for clarity on your current situation. Contact us.

What’s the difference between CPC and CPM?

CPC (Cost-Per-Click) is when you pay for each click, while CPM (Cost-Per-Thousand Impressions) charges based on views. CPC is ideal for performance-focused campaigns.

Can I target specific locations with Google Ads?

Yes, Google Ads allows you to set specific geographic locations for your campaigns so your ads are shown only to users in those areas.

What’s a good ROAS for Google Ads?

A good ROAS (Return on Ad Spend) depends on your industry, but a common benchmark is 4:1 — meaning you earn $4 for every $1 spent.

Can I run YouTube ads through Google Ads?

Yes, you can create and manage YouTube video campaigns directly within your Google Ads dashboard under the Video campaign type.

How do I track conversions in Google Ads?

Conversion tracking can be set up using Google Tag Manager or directly with tracking codes placed on thank-you or confirmation pages.

What is Quality Score in Google Ads?

Quality Score is a metric Google uses to measure the relevance and quality of your ads, keywords, and landing pages. Higher scores can lead to lower costs and better ad positions.

Is Google Ads good for small businesses?

Absolutely. With proper targeting and budgeting, Google Ads can help small businesses increase visibility and drive quality traffic to their websites.

What is Google Ads?

Google Ads is an online advertising platform by Google that allows you to create ads and display them on Google search results and across its advertising network.

How long does it take to see results from Google Ads?

Results can start showing within days, but optimal performance often takes weeks of testing and refining your keywords, ads, and bids.

What types of campaigns can I run on Google Ads?

Google Ads supports Search, Display, Shopping, Video (YouTube), and App campaigns — each designed for different goals and audiences.

How do I know if my Google Ads are working?

You can track ad performance using key metrics like CTR (click-through rate), conversions, and ROAS. Google Ads also integrates with Google Analytics for deeper insights.

How much does it cost to run Google Ads?

Google Ads operates on a pay-per-click model, so you’re charged only when someone clicks your ad. You can control your daily budget to fit your marketing goals.

Define. Design. Accelerate.