e.g., "What products/services do you offer?"

e.g., "Who are your primary customers?"

e.g., "What are your main business goals for the next 12 months?"

e.g., "How do you measure success for these goals?"

e.g., "What role should Google/Meta ads play?"

e.g., "What obstacles are you facing in achieving these goals?"

e.g., "List 2-5 main competitors"

e.g., "Are you aware of their advertising tactics, e.g., social media ads, Google search?"

e.g., "What sets your business apart from competitors?"

e.g., "What are your target values for these KPIs, e.g., ROAS > 3:1?"

e.g., "What are your current KPI values, if known?"

e.g., "Are you aware of industry trends, e.g., video ads, privacy changes?"

e.g., "Any new markets or channels you’re exploring?"

e.g., "What’s not working with your current advertising?"

e.g., "Do you have existing ad creatives or brand guidelines?"

e.g., "When are you available for a 1-hour workshop?"

e.g., "Anything else we should know?"

Agency to synthesize from questionnaire and workshop.

Agency to refine client's goals into SMART objectives.

Agency to expand on client's list with research.

Agency to confirm final KPIs based on objectives.

Agency to validate or propose realistic targets.